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Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is designed to test an individual's knowledge and expertise in using the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam is aimed at professionals who work with Salesforce Marketing Cloud and are responsible for administering, configuring, and maintaining the platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam covers a wide range of topics, including email marketing, mobile messaging, data management, segmentation, and automation.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q154-Q159):

NEW QUESTION # 154
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword has too many characters
B. Keyword is used within another business unit
C. Keyword is a reserved word
D. Keyword fails to meet content standards

Answer: B

Explanation:
When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":
* Keyword Unavailability: The keyword may already be in use within another business unit within the organization, making it unavailable for use in the current context.
* Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the keyword can be shared or if an alternative keyword would be suitable.

NEW QUESTION # 155
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

A. Send logging is enabled for the send
B. Data retention settings is specified
C. Correct Send Log template is selected
D. Send Logging is available for A/B tests

Answer: A

Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.

NEW QUESTION # 156
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers

A. Journey Builder
B. MobileConnect
C. MobilePush
D. Contact Builder

Answer: A,C

NEW QUESTION # 157
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A. Automation Studio: Create a Report Activity to run every seven days.
B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
D. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

Answer: B

Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period.

NEW QUESTION # 158
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers

A. Text
B. Number
C. Boolean
D. Decimal

Answer: A,C

Explanation:
Explanation
When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.

NEW QUESTION # 159
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